As Senior Vice President at NLS, Syed Ahmer Raza brings more than two decades of leadership in brand management, sales, marketing, operations, and innovation within the SSL technology and manufacturing sectors. His career spans influential roles at industry leaders such as Hubbell, Eaton, Cooper Industries, LEDtronics, and Motorola—driving transformative growth, operational excellence, and global market expansion.
Educated at Harvard Business School, Stanford Graduate School of Business & Engineering, UCLA Anderson School of Management, Arizona State University, and NED University of Engineering & Technology, Ahmer combines strategic vision with technical depth to lead high-performing teams and develop solutions that align innovation with business outcomes. His approach blends commercial acumen, consulting insight, and hands-on operational experience, enabling successful execution from concept to market.
With expertise across sales, marketing, new product development, engineering, technology integration, program management, strategic pricing, lean manufacturing, supply chain management, total quality management, customer experience and mergers & acquisitions. Ahmer has consistently delivered measurable results; enhancing efficiency, accelerating time-to-market, and strengthening brand equity.
Beyond the boardroom, Ahmer is deeply committed to mentorship, education, poverty alleviation, and the digital preservation of biographies and historical works related to the history of South Asia and the Pakistan Air Force. He has served as a mentor for the Emerging Leaders of Pakistan program at the Atlantic Council and the WATCH Program at Hubbell, and has supported community development initiatives through The Citizens Foundation (LA Chapter) to provide education to underprivileged children.
Founder of Raza Strategic Initiatives, Ahmer leads historiography and biography projects, digitizing and preserving their works and legacies of his late grandfather, Professor Syed Hasan Askari, an eminent South Asian historian and his late father, Air Commodore Syed Abid Raza, a distinguished high-ranking officer of the Pakistan Air Force. He enjoys traveling with his wife, Sara, and pursuing book writing & reviews, editorial work, journalism, filmmaking, and mass communications. His contributions have been featured in academic papers and newspaper articles & blogs.
